Personal Branding Decoded – The How and Why of Creating A Personal Brand

Look very closely at the image staring at you out of the mirror. That person is you, but from the branding perspective what is staring right back at you is your personal brand. Yes, you, your name, your characteristics, emotions, and everything that you stand for come together to build your personal brand.

Personal branding is the buzz word today. Businesses, especially small businesses and startups, are utilizing this marketing phenomenon to generate brand awareness, improve brand reputation and boost sales. Your business, irrespective of its domain, scale and scope, is going to face some tough competition. You will need to constantly figure out new and innovative ways for your business to make a mark in its target market. At the same time, you will also have to figure out ways to stay afloat in an extremely volatile economy that is up one day and down another. Creating and marketing your personal brand emerges as an effective solution that not only helps you survive in cut-throat competition but also thrive and prosper.

If you’ve not been using personal branding to drive business growth, you are missing out on a huge opportunity. Ignoring it is simply not an option.

Let’s take a closer look at personal branding and find out what it is all about:

What is Personal Branding?

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Personal branding, as the name suggests, is a branding concept that helps drive business growth by incorporating your own personal brand into your business’s larger marketing efforts. You essentially are leveraging the potential of your personal brand for business benefit. You are giving your target customers a value proposition in the form of your personal brand. When they buy your products and services they will do so because they want to associate themselves with you first, because they trust your personal reputation and credibility. It is this trust that rubs off on your business, and which makes them want to try out your products and services.

Personal Branding Sets You Apart

The whole idea behind personal branding is using this extremely powerful concept to tell your target audience about who you are, your expertise, why they must listen to you, and what makes you and your business so special. What you are trying to do is help your business get noticed by establishing your authority in your business domain. You are marketing your ideas, opinions, knowledge, values and principles to market your business. Personal branding creates a positive perception about you and the fact that you are associated with a particular business ensures people look upon that business favorably as well.

Say you are offering SEO services and have come to be regarded an as expert in your nich;, customers who are looking for SEO services will not think twice about doing business with your company. This is the power of personal branding.

How to Build your Personal Brand?

The great thing about creating a personal brand is that you can now leverage the tremendous potential of the World Wide Web to build and promote your brand qzhvl4i. You don’t have to look elsewhere.2 personal-brand-newHere are a few things you can do to create your personal brand:

Build a website: The first thing you must do is build a personal website, if you are really serious about branding your name. If you belong to the SEO domain, there is no way in the world you don’t know Matt Cuts, the head of Google’s web spam team, well he’s got a blog of his own. Jeff Bullas, another big name in the world of internet marketing has a website that is used as a tool for personal branding and also marketing his products and services.

The idea is to not just have a website but ensure it manages to score with your audience and projects your brand in the best possible manner. It needs to stand out from the crowd and amplify your brand message.

You also need to market this site and make it more visible using SEO. Rank for the keywords related to your service industry or products, which will bring more organic traffic to your site. This in turn will ensure better brand awareness.

Use Content Marketing: Content plays a huge role in helping build a personal brand as well as your company brand.

The first thing you must do is start building a reputation for yourself by publishing high quality content pieces on your blog and other authority sites that are frequented by your target audience. High quality in this case refers to content that is useful, well-written and solutions driven. What you will need to do is first identify the kind of information your audience needs with respect to your domain, and produce and publish content pieces that satisfy this need. The idea is to ensure you come across as an expert. You need to be seen as the ‘go-to’ person every time somebody needs information about a particular aspect or the latest happening in your domain.

But, how does this help your business?

Good question. For this to happen, you will need to leverage the potential of author bio cymbalta 60 mg. Whether you are contributing articles on other sites or publishing a post on your blog, you need to make the most of author bios. The author bio is a small block of content that appears after the article, which offers information about the author.

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By placing your name alongside that of your company/blog, you not only get your own name in front of your readers but also put the focus on your company/business/blog/professional services. This is a great way of establishing authority because people can associate your content with your name and face; it also allows you to build your personal brand in concert with your business brand.

By mentioning the name of your business alongside your own name, you are helping readers create an immediate association between your name and your business. This is why personal branding is so good for your business (but more on that later).

Use Social Media: Another important tactic you must utilize to build your personal brand is harnessing the power of social media.

Take Twitter for example. You can Tweet links to the best industry blogs, links to your own published pieces and share your own thoughts and opinions about the links/information you are sharing. Also, follow the Twitter handles of thought leaders in your domain and interact with them. After a period of time they might start following you back, on the brunt of the value- added interactions you’ve been having with them. This boosts your reputation big time.

On Facebook, you can share the links to your posts; discuss popular information about your industry; post content in a conversational tone and basically do everything you can to share content that will be re-shared by your friends and followers. The more popular your Facebook profile, the better it is for your personal branding efforts.

Build your Personal Brand on Social Media, Moment by Moment is a great read on the subject. It discusses the stellar role played by social media in personal branding.

It’s important to remember that creating a brand is just one aspect of branding. You must also make it possible for your audience to engage with your brand, this goes for your personal brand as well. There is no better way of engaging with your audience than through social media. This is why it is an important part of your personal branding strategy.

Benefits of Branding for your Business

Now that you know how to go about creating a personal brand, there is another question that needs to be answered – How does personal branding benefit your business?

Take a look:

  • It helps attract attention: Your business, more often than not, will be trying to make an impression on its customers in a highly saturated market. Other businesses will be trying to do the same thing. Personal branding helps bring attention to your business. Your reputation and credibility on the market is so high that people are interested in knowing more about you and what you are associated with. This leads them to your business.
  • It helps improve business reputation: Your business will only sell more products and services if it has the trust of your customers and potential customers. As can be imagined, this isn’t easy. The usual thinking that customers have about a business is that it is out to make a profit. Well, this is a truism that cannot be denied, because a business cannot survive without profits. But, this sort of thinking does nothing for the reputation of your business. This is where personal branding comes in to help business up its credibility quotient. All that trust you earn through your personal branding efforts is naturally passed on to your business.
  • Humanization: Personal branding humanizes your business for its customers. The fact that you become the face of your business means your target customers are more inclined to work with it. In their minds, they are not associating themselves with a brand selling products and/or services but with you. They are doing business with a real person. This is a comforting thought and gives them a huge confidence boost for trying out the products and services you are selling.
  • They feel closer to your business: No, they don’t feel close to your business emotionally, but the fact that they’ve been engaging with your personal brand means they start thinking your business is easily reachable if and when they face a problem with its products and services. They know they’ve been interacting with youon Twitter, Facebook, through the comments sections of your blog posts etc., which assures them they can get in touch with your business, through you, if they have some doubt/question/feedback about the products/services it is selling. Again, this is something that boosts their levels of comfort vis-à-vis doing business with your ‘business’ entity.

The Wrap

30 Incredible Examples of Personal Branding in Action is a wonderful article that takes you through a huge list of people who’ve optimized the use of personal branding. If these people can do it, you can do it too. This article has already taken you through the process of creating a personal brand and told you why it’s so important for your business. So, why not give it a try. I won’t say it is easy, but it is not difficult either. Also, remember that the word ‘personal’ is really very important here. You can take your cue from other people who’ve used personal branding to their advantage, but at the end of day, you need to do it your way. Your individualism should be reflected through your branding efforts. You can’t look and sound like somebody else. You need to be yourself and market your strengths. Don’t copy. Create your very own personal brand.

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